Whirlpool Contract Campaign
The little campaign that could. That's how I describe this B2B project. The brief was to convey Whirlpool Corporation's efforts in the contract market arena, talking to builders and property managers. GE is the 800 lb. gorilla but synonymous with lesser quality. We conveyed Whirlpool's story of quality through high-end product photography and tonal confidence. A project that was seen by others as lacking creative opportunity went on to win awards and have positive business impact. ............................................
Creative Director / Art Director / Designer
