Commercial Director & Brand Consultant / Edify Story Foundry
2013 - Present
I love connecting the dots between brand stories and audiences through impactful and engaging content.
I do that for agencies, organizations and brands.
• Content production: broadcast commercials, digital content
• Brand Strategy
• Creative Development
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Executive Creative Director / Walton Isaacson - NY, Chicago, LA
2009 - 2013
• Hired as agency's first Executive Creative Director, overseeing the creative output of all three offices.
• Helped grow the agency's national profile and developed fully integrated capabilities.
• Recognized as one of Advertising Age's Small Agencies of the Year.
• Lexus GX: Launched national brand campaign for their redesigned SUV. First time Lexus awarded both general market and multicultural advertising responsibilities to a singular agency.
• Lexus CT: Launched national new model campaign. Pitched and won one of the biggest campaigns in Lexus history. Developed fully integrated work for the General, African-American and Hispanic markets.
• LA Dodgers: Pitched and won agency of record duties.
• Verizon: Launched one of their most successful holiday online campaigns starring Kevin Hart.
• Samsung: Developed national print and in-store displays for TV, Video and Audio products.
Other Clients: Dove, AXE, Degree, Suave, Pond's, Courvoisier, Knob Creek, ONE.org
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SVP Creative Director / Publicis NY
2006 - 2009
• Whirlpool Corporation: Instrumental in landing Whirlpool Corporation's entire portfolio.
• Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana: Managed Whirlpool Corporation's portfolio. Led and managed partnerships with multiple agencies to develop fully integrated global and national campaigns.
• Habitat for Humanity: Developed a highly successful and highly decorated campaign promoting Whirlpool's relationship with Habitat for Humanity. Listed as one of the Top Ten Most Effective Cause Marketing programs.
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VP Associate Creative Director / Publicis NY
2002 - 2006
• Whirlpool: Managed all creative activities - advertising, POS, retail, digital, promotions, experiential, cause marketing.
• Ernst & Young, Puffs, Fujifilm, UBS: Senior level day-to-day involvement
Other Clients: Amstel Light, BMW, Principal Financial, Charmin, Metamucil, Bounty, Pfizer
Other Clients: Amstel Light, BMW, Principal Financial, Charmin, Metamucil, Bounty, Pfizer
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Senior Art Director / Publicis Chicago
2000 - 2002
• Whirlpool: Developed, implemented and managed fully integrated marketing campaigns. Asked to move to New York to oversee the account when the Chicago office was closed.
• Shoney's Restaurants: Developed, implemented and managed fully integrated marketing campaigns.
Brands: OfficeMax, Subway, Charbroil Grills
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Senior Art Director / FCB Chicago
Feb - Dec 1999
Brands: Progressive Auto Insurance, Payless Shoes, Heller Financial, Gatorade Propel
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Art Director / Various Agencies
1990 - 1999
Brands: NIKE, Jim Beam Brands, DePaul University, NAPA Auto Parts, Raybestos Brakes, Contax Cameras, Woodard Furniture, Wrigley, Entergy Home Security
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Education
University of Illinois - Urbana/Champaign / BFA / 1985 - 1989
Painting & Graphic Design
American Academy of Art / Associates Degree / 1989 - 1991
Illustration
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Awards
2011 Telly Awards: Silver
2011 Creativity International Awards: Gold
2010 Telly Awards: Silver
2009 Los Angeles Addys: Bronze
2008 Communication Arts Advertising Annual
2008 New York Festivals
2008 New York Addys: Gold
2006 EFFIE Awards: Bronze
2005 EFFIE Awards: Bronze
2005 Halo Awards: Gold
2005 AME Awards: Silver
2005 Good, Bad, Ugly Awards: Good TV
2000 Print Regional Design Annual
2000 Moebius Awards-1st place ( 2 )
2000 Pro-Comm Awards: Best of Division
2000 Echo Awards: Silver & Bronze
1999 New York Festivals
1999 Caples Awards
1997 Flame Awards
1997 BMA Tower Awards: Gold
1997 Pro-Comm Awards
1995 Chicago Addys
1995 International Automotive Advertising Awards
1995 Automotive Aftermarket Global Design Awards
1994 Pro-Comm Awards
Publications
Communication Arts
Advertising Age
Shoot Magazine
Creativity
PDN
Graphic Design USA
Art Direction Magazine
Books
Graphis Advertising Annual 1999
Graphis Logo 2
Logo World
Letterhead & Logo Design 6
Best of Business Card Design 2
Designer Posters
Best Invitations and Greeting Card Designs
Graphic Idea Resource: Paper
Honors
Judged AICP Awards
Judged ASMP Photography Annual
Judged New York Festivals
Judged Miami Addys
Judged PDN Photography Annual