Whirlpool Concepts
Whirlpool's new Duet Washer & Dryer is able to handle up to 16 pairs of jeans in a single load. We pitched a concept that took the proof-point to the extreme. Why not showcase a giant laundry basket filled with 16 pairs of giant-sized jeans all in front of the world's largest store. Unfortunately, the client felt their budget would be better spent in other ways but I did get compliments on my Photoshop skills!
............................................
Creative Director / Art Director / Designer
Some examples of in-store POS capturing the brand's design language of elegant simplicity.
Floor-standing Triptych Signage
Hanging Retail Banners