As part of Whirlpool's launch of their Duet front-loading washer and dryer, we developed an idea that was all about capacity. To literally make a big deal of this message, we proposed the world's largest basket of laundry filled with 16 pairs of jeans. And we'd place it in front of the world's largest store. Whirlpool loved it but they felt they'd get more bang for their buck elsewhere. But I did get compliments on my photoshop comp!
A couple of examples of in-store POS I designed during my early days on the Whirlpool business. I was happy with how they turned out as they started to capture the brand's tone and voice. It was all about elegant simplicity.
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