To help Coke with their Gatorade-killer, we conceived an unconventional, over-the-top approach. While this execution was intended for billboards, we did pitch a televised football game to be played on an actual 200-yard long field. That would have been crazy to watch! Sadly, this concept didn't make it to the endzone but we had fun dreaming it up.
![](https://cdn.myportfolio.com/a185f29a-cb99-45fe-a011-5bd347452eb9/9cc4a0bb-9f07-4aba-b68f-a6a9e89218af_rw_1920.jpg?h=79c3e7d4854f0e0a30f1556a539d0532)