Nourishing the Soul
To manage Whirlpool Corporation's full portfolio of iconic appliance brands, we positioned KitchenAid as the facilitator of food as social glue. Given all the heritage and emotion already associated with the brand, we felt this approach would appeal to those who love the process of cooking for others. To this audience, cooking isn't just about feeding the body or delighting the tastebuds. More importantly, it's about nourishing the soul. While I'm proud of the awards the campaign was given, the highest compliment came during the initial presentation. Our head client was so moved by the work, he had to leave the room.
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Creative Director / Art Director / Designer /Strategist
Capturing Imperfect Moments
As a complement to the "Nourish" campaign, we developed product-focused messaging that still retained the heart of the brand. To further show the love of the cooking process, we focused on the messiness of life. Not posed, picture-perfect moments but those insights about family to which we can all relate.
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Creative Director / Art Director / Designer /Strategist
