Winning Hearts by Shining a Light
Whirlpool was the largest corporate sponsor of Habitat for Humanity since 1999 but they never shared it publicly. We used this little-known fact to build customer loyalty and create audience engagement. Reba McEntire agreed to become our spokesperson to help deliver the partnership message and generate greater awareness for Habitat. Whirlpool even sponsored her concert tour for two years as an event platform to fundraise and sign up volunteers for Habitat builds. The award-winning campaign was hugely successful for both Whirlpool and Habitat and was named in Ad Age's Top Ten Most Influential Cause Marketing Campaigns.
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Creative Director / Art Director / Writer / Designer
National Print Ad
