Bad Hair Days
Dove Hair Care was looking for a fun way to promote their new, more nourishing formula. We partnered with Rashida Jones who was game for anything. We were able to take the conventional celebrity approach and turn it on its head. The campaign was developed with a couple of broadcast and digital content elements. But we also layered in an audience competition component where they could share their bad hair day stories.
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Executive Creative Director / Art Director / Writer
Let Your Gleek Flag Fly
Dove Hair Care was sponsoring the Glee Live concert tour. To promote that partnership, they asked us to create some fun branded content. But it also had to tie into a larger broadcast effort that incorporated the song "My Favorite Things" from The Sound of Music. It was a no-brainer to have Leah put her own spin on it.
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Executive Creative Director / Art Director / Writer