Vault Energy Drink Activation
To help Coke with their Gatorade-killer, we conceived an unconventional, over-the-top activation idea. While this execution was intended for billboards, we also pitched it as a televised football game to be played on an actual 200-yard long field. The concept didn't make it to the end zone, but we had fun dreaming it up.
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Creative Director / Art Director / Designer
