Turning Bad Hair Into Great Content
Dove Hair Care was looking for a fun way to promote their new, more nourishing formula. We partnered with Rashida Jones who was game for anything. We were able to take the conventional celebrity approach and turn it on its head. In addition to the broadcast components, we also layered in an audience competition element where they could share their bad hair day stories and be in the next Dove commercial.
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Executive Creative Director / Art Director / Writer
Let Your Gleek Flag Fly
Dove Hair Care was sponsoring the Glee Live concert tour. To promote that partnership, they asked us to create some fun branded content involving Lea Michele. But it also had to tie into a larger broadcast effort that incorporated the song "My Favorite Things" from The Sound of Music. It was a no-brainer to have Lea put her own spin on it.
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Executive Creative Director / Art Director / Writer